Defining “success” within communities
What does a “successful community” look like?
For some people, it means having a safe space where they can share a common purpose and values with like-minded individuals—think of a group of board game enthusiasts who play a couple of rounds of Dungeons & Dragons on weekends. For others, it’s about having healthy and diverse participation under good leadership. You can see this in professional societies and civic groups in Singapore. These examples underscore the fact that community success is a fluid concept—one with many faces depending on your community.
Whatever the case, it’s clear that defining the success of a community ultimately rests in the hands of its members and key stakeholders (more on this later). If you’re a community developer, your challenge is to figure out what goals and objectives your community should achieve for it to be “successful.”
Generally speaking, there are two ways to go about doing this:
- External — You can look outside the community for goals you can work on as a whole. For example, a group of bike commuters can petition the government to have more bike lanes in the city. Achieving this goal provides community members with a clear target they can focus their efforts on.
- Internal — You can also look inside your community for worthwhile outcomes. For example, your objective might be to strengthen your community members’ relationships with each other. You could also focus on engendering a culture of member contribution.
In this series of articles on defining community success, we’ll be talking about what the developers behind some of Singapore’s thriving communities think success means, why community success is so subjective, and how to measure success within your own communities.
Should community developers be measuring success?
Identifying KPIs or metrics for community success
5 examples of community success measurements
How to engage your community to uncover success metrics
Remember, success is subjective
At the end of the day, it’s important for developers to create metrics that allow them to keep track of the community’s growth and development as well as ensure that the community is heading in the right direction, depending on its core goals.
However, it’s also important to remember that the nature of community work is fluid—communities can form and collapse spontaneously, and people will come and go. The clarity in community work is always evolving and the “right” thing to do will change at some point or another.
Bottom line? There is no singular definition of success and the definition of success agreed upon should be flexible enough to adapt.
Where Do You Go From Here?
If this is the first piece you’re reading from the Community Matters series, we hope that you gained some fresh perspectives that broadened your views on community. Do have a read of the other resources on community components such as Community 101, Developers, Members, and Culture.
You may wish to learn from how other Singapore are nurturing their various communities.
Finally, reach out to the NVPC Community Matters team to join in our monthly topical events on community life at [email protected].
Wishing you all the best in your community development journey!