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How can we encourage people to give at various life stages? This presentation was first shared NVPC’s inaugural Giving Matters Forum (January 2018).
People’s giving patterns change as they transition from being youth, to mid-lifers, and to seniors. What challenges do givers face at each of these three life stages? What motivates them? How can we encourage people to continue giving across their lives?
This presentation draws upon NVPC’s quantitative and qualitative research. It touches upon:
The challenges faced by youth, mid-lifers and seniors
How desires change across life stages
Current giving behaviours at each life stage, and how giving can be further encouraged