This study is part of the Individual Giving Survey 2012. It explores the relationship between givers’ intention to give in future and their experience with non-profit organisations. The findings have implications for volunteer and donor management.
Key findings
People who Give: Givers (who had volunteered and/or donated money in the past 12 months) tend to have higher levels of Subjective Well-Being (SWB) (more satisfied and happy with their lives) than non-givers (who had neither volunteered nor donated money in the past 12 months).
How Frequently People Give: Regular givers (who gave at least once a month) tend to have higher levels of SWB than occasional givers.
How Much People Give: People who gave more (volunteer hours or donation amount) tend to have higher levels of SWB than people who gave less.
Belief in NPOs and Intent to Give: Givers who agreed that most NPOs manage their volunteers or use the donated funds properly were more likely to give (volunteer or donate) in future. This relationship remained true even after taking into account the givers’ level of SWB.
Experience with NPOs and Intent to Give: Givers with high satisfaction with their experience with the NPOs they volunteered in or donated to were more likely to give (volunteer or donate) in future. This relationship remained true even after taking into account the givers’ level of SWB.
