34 business leaders share their insights into how their organisations successfully integrate corporate giving as part of their business strategy.
Samuel Tsien, Group CEO, OCBC Bank
IT is important that businesses see corporate giving as more than just donations and charitable community acts. They must see it as a core corporate value of care for the community in which they serve and prosper, and that the externality benefits that come along will add “social value” to their product and service offers which will create enduring competitive advantages for them. . .
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