NVPC’s Company of Good aims to encourage corporates to come up with systemic solutions to social issues.
We’ve all seen it before: the media spotlights a heartwrenching story, drawing attention to a worthy cause; a wave of support crests on stirred emotions… before fading away as interest dies down.
Corporates have the power to change this trend, says National Volunteer & Philanthropy Centre (NVPC) CEO Melissa Kwee. After all, even though this sort of ad-hoc or reactive giving may help in the short run, it certainly isn’t ideal. . .
To read the full article about Company of Good, visit http://www.businesstimes.com.s…
