Heartland Pays It Forward
Heartland Pays It Forward is a national movement that enables people in Singapore to pay it forward at participating heartland hawker centres, by enabling beneficiaries of the initiative to redeem meals.
Heartland Pays It Forward is jointly organised by the National Volunteer and Philanthropy Centre (NVPC)’s Company of Good and The Federation of Merchant Associations, Singapore (FMAS).
How can I Participate?
Individuals & Companies
Volunteer
Lend your expertise in Marketing and App Development.
Donate
Support our community by contributing to a central fund.
Non-Profits & Social Enterprises
Raise Awareness
Display your poster at the stall to rally support for your cause.
Partner Us
Sign up to receive meal vouchers.Hawker Centre Locations
84 Marine Parade Central Market & Food Centre
84 Marine Parade Central, Singapore 440084
Frequently Asked Questions
In the first year of Heartland Pays It Forward, vouchers are distributed to beneficiaries, which can be redeemed for meals and beverages at participating hawker stalls.
In subsequent years, companies and members of the public can donate to a central fund which will be disbursed to participating heartland merchants to cover the redemptions.
Chinatown Food Complex (335 Smith Street, Singapore 050335)
- #02-107, EM Ice Desserts & Drinks
- #02-108, Dragon Village Hainanese Curry Rice
- #02-121, Jing Mei Big Prawn Noodle
- #02-123, Hakka Fun Hamcha Yong Tou Fu
- #02-137, Monan Pork Soup
- #02-160, Warung Soto (Halal)
- #02-165, Chao Ji Roasted Meat
- #02-184, Jiu Ji
People’s Park Food Centre (32 New Market Road, Singapore 050032)
- #01-1152, Ri Ri Hong Mala Hot Pot
- #01-1058, Zhong Hua Mian Zhuang
- #01-1078, Mun Chee Kee Salted Vegetable Pigs Organ Soup
84 Marine Parade Central Market & Food Centre (84 Marine Parade Central, Singapore 440084)
- #01-03, Awaruddin Bin Salleh (Halal)
- #01-05, Kuching Original Kolo Noodle
- #01-16, Soon Soon Soon Wanton Noodle
- #01-27, Apollo Fresh Cockle Fried Kway Teow
- #01-30, Emmanuel
- #01-33, 84 Hot & Cold (Halal)
- #01-35, Tian Kee
- #01-36, D’Authentic Nasi Lemak (Halal)
- #01-45, New World Congee
Geylang East Market & Food Centre (117 Aljunied Ave 2, Singapore 380117 )
- #01-19, Rong Xiong Vegetarian Food
Sims Vista Market & Food Centre (49 Sims Place, Singapore 380049)
- #01-04, Tai Dong Teochew Duck Rice
- #01-07, Nai Food Stall (Halal)
- #01-15, Keng Nam Chicken Rice Since 1958
- #01-29, Soon Soon Chicken Rice
- #01-38, Lu Shun Shu Shi
- #01-57, Jiang Nan Soya Bean (Halal)
Boon Lay Place Market and Food Village (221A Boon Lay Place, Singapore 641221)
- #01-111 Ghee Huat
- #01-143 Tian Tian Xiang
- #01-162 Guan Hoe
- #01-163 Penang Hokkien Prawn Noodle