- NVPC’s Company of Good Recognition System sets new benchmark with 393 purpose-driven organisations conferred as Companies of Good in 2025, an increase of 36% over the previous year.
- Year-on-year growth is driven by increased participation from SMEs which represent 77% of conferees.
- More than half of this year’s Champions of Good were SMEs.
Singapore, 17 July 2025 –A record number of 393 purpose-driven organisations have been recognised as Companies of Good across four categories, a 36% year-on-year increase. They represent over 10 industries including manufacturing, construction, wholesale and retail trade, health, and education. Among them, 62 were conferred Champions of Good, 79 Companies of Good — 3 Hearts, 74 Companies of Good — 2 Hearts, and 178 Companies of Good — 1 Heart. This year also saw record participation from Small and Medium-sized Enterprises (SMEs), which represented 301 or 77% of all organisations conferred.
This was announced at the National Volunteer and Philanthropy Centre’s (NVPC) Company of Good (COG) Conference and Conferment ceremony today at Fairmont Singapore, with close to 600 business leaders coming together to celebrate purpose-driven organisations under the theme of ‘Building the Good Economy Together’. The event was graced by Mr Ong Ye Kung, Minister for Health and Coordinating Minister for Social Policies. This marks the second year that the COG Conference and Conferment ceremony recognised organisations’ commitment to Corporate Purpose and driving holistic impact in Singapore.
Aligned with the Forward Singapore movement, NVPC aims to inspire more businesses to embrace Corporate Purpose, which recognises that companies can aspire to a higher purpose that seeks to be a force for good in society. The NVPC’s COG recognition system aims to recognise the contributions of organisations in Singapore for their commitment to Corporate Purpose and impact in five areas – People, Society, Environment, Governance, and Economic. Purpose-driven organisations pursuing “Profit with Purpose” would drive corporate giving as a strategic approach to enhance their social license to operate, fostering a more caring and inclusive Singapore where companies and communities thrive together.
More SMEs Embedding Purpose as part of Core Business Strategies and Showing Exemplary Commitment to Uplifting Communities
Mr Ong Ye Kung, Minister for Health and Coordinating Minister for Social Policies conferred the Champion of Good recognition to 62 organisations which stood out for their ability to influence and engage stakeholders — from employees and customers to industry peers and community partners — inspiring action, shaping mindsets, and mobilising resources that multiply their impact across communities and sectors.
SMEs made up 52% of all Champions of Good this year, demonstrating that companies of all sizes are embracing purpose as a part of core business strategies and stepping up in meaningful ways that reflect their strengths and context. This growth suggests that more SMEs are recognising the long-term value of sustainable innovation for business competitiveness and cost efficiency.
Among the Champions of Good are Appetite for Good (previously known as Sputz), a women-owned social enterprise committed to creating a sustainable, inclusive, and socially responsible ecosystem through their food brand, smol. Appetite for Good was conferred Company of Good — 2 Hearts in 2024 and actively took their learnings from NVPC’s Grow with Purpose programme in 2024 to strengthen their practices. This year, they were recognised as a Champion of Good. The company practises fair employment through equitable pay, career development, and mental health and wellness initiatives, and supports marginalised communities by hiring ex-offenders, seniors, and persons with disabilities, working with partners like SG Enable, MINDS, and SADeaf.
Seah Kim Cheok Construction, a homegrown construction company and first-time conferee, was recognised as a Champion of Good. They were also featured in a panel at the conference titled, “Purpose Under Pressure: How Can Companies Multiply Good in Uncertain Times”. Beyond building infrastructure, the company focuses on uplifting lives and strengthening communities. Inspired by their migrant workers, the company launched an app offering English and digital literacy programmes tailored to migrant workers in Singapore, empowering them to better understand safety instructions and navigate daily life with confidence. This app has since evolved into a charity, with Seah Kim Cheok remaining actively involved. The company is also committed to sustainable construction practices and social responsibility, going beyond compliance by integrating energy-efficient equipment and sustainable waste management. The company also actively enables the ecosystem by engaging subcontractors and partners through sustainability and safety dialogues and toolkits.
The Companies of Good — 3 Hearts recognition was conferred on 79 leading organisations which have clearly articulated their Corporate Purpose with a clear plan to scale their impact. Re Sustainability Cleantech, was recognised for their commitment to environmental sustainability and community outreach efforts, such as a recent programme to clean, refurbish, and transform homes for families facing challenging circumstances. OMS Oilfield Services, a leading oilfield services and manufacturing company in the upstream sector, champions sustainability and nurturing the next generation. During their participation in NVPC’s Project V, they teamed up with Big Heart Student Care to teach students about environmental sustainability. They also support industry impact and growth through investments and collaborations in R&D in Additive Manufacturing.
Mr Tony Soh, CEO, NVPC, said, “We believe the future belongs to companies that pursue “Profit and Purpose”. As we celebrate SG60, it is especially meaningful to see the Company of Good movement gaining momentum, especially among SMEs, which provide jobs for nearly 70% of the workforce and play a critical role in society. The strong surge in participation this year reflects the recognition of the importance of Corporate Purpose as a core business priority. From large enterprises to SMEs, companies across Singapore are redefining business success holistically and impactfully, so that we can build a stronger Singapore together.”
Company of Good Collective Impact Report 2024-2025 and Key Findings
The Company of Good Collective Impact Report 2024-2025 was also unveiled at the event, with key insights on the cumulative impact and momentum of progress made by organisations of different sizes, industry sectors, and levels of maturity in the Company of Good community. The report observed a shift from ad-hoc giving to more strategic, sustained and institutionalised approaches in corporate giving with greater employee involvement and stronger focus on holistic impact, with notable achievements summarised as follows:
- Companies across both years contributed an annualised $357 million in donations, and almost $73 million in in-kind support to benefit communities in Singapore.
- Both cohorts collectively contributed a total of 1.07 million volunteer hours.
- Across both cohorts, the total financial investment in local businesses made by the conferred companies amounts to nearly $10.2 billion.
- SMEs significantly scaled up their donations in-kind, rising from under $690,000 in 2024 to almost $6.35 million in 2025—a more than eightfold increase that reflects their growing commitment to social impact.
- Among the 2025 cohort, 104 companies engage diverse and inclusive suppliers, for instance charities and social enterprises, with nearly half also considering their suppliers’ ethical practices.
- People-first policies attract and retain talent, driving long-term business success. 99% of companies in the 2025 cohort implemented at least one policy supporting their workforce, with work-life harmony (91%), fair remuneration (88%), and upskilling (83%) being the most common.
- The 2025 cohort invested in R&D amounting to $1.05 billion to reduce their environmental footprint, showing growing awareness of sustainability imperatives. 92% have at least one environmental policy in place.
The contributions of COG companies are a testament to the powerful role of businesses in advancing broader societal outcomes. From companies integrating inclusive hiring into their operations, to strengthening community resilience through partnerships, and advancing environmental sustainability, these collective efforts are helping to transform Singapore’s broader ecosystem of good.
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About National Volunteer and Philanthropy Centre (NVPC)
NVPC is the national agency dedicated to growing a culture of volunteerism and philanthropy in Singapore. By engaging individuals, organisations, communities and leaders across the people, private and public sectors, we seek to create a more caring, inclusive, and compassionate society. Together, we envision Singapore as a City of Good, where everyone is able to give every day and everywhere (3Es), contributing their time, talent, treasure, ties, and testimony (5Ts). Learn more at nvpc.org.sg.
For more information about Company of Good, visit thecompanyofgood.sg.
