- Over 300 Giving Partners, including Companies and Non-Profit Organisations on board this year
- A new initiative, The Great Singapore Give, will be launched to rally people, organisations, and leaders to support causes they are passionate about
- Premiere of The Giving Task Force infotainment programme, in partnership with Dream Academy and featuring Sebastian Tan aka Broadway Beng, Suhaimi Yusof and more
Singapore, 30 November 2021 – SG Cares Giving Week returns from 1 to 7 December, to kickstart the festive season by inspiring the community to come together to give their best for one another and make giving a part of their everyday lives. This also marks the second year the National Volunteer & Philanthropy Centre (NVPC) is partnering with the SG Cares Office and the National Council of Social Service (NCSS) to jointly organise the SG Cares Giving Week to celebrate the spirit of giving.
This year’s theme, “Giving Gives Life” hopes to uplift the community by showing how giving can bring joy to both the giver and receiver, and spotlight how the community can give in many different ways such as through their time, talent, treasure and voice in support of causes that one is passionate about, in all ways, big and small.
During SG Cares Giving Week, the community can participate in the various activities such as volunteering and donating via the national online giving platform Giving.sg and the SG Cares app. By engaging corporates, public agencies, non-profits and individuals to give during this period, we also hope to provide opportunities for those who have yet to give to come on board the giving journey.
Hybrid Launch Event at Our Tampines Hub
SG Cares Giving Week was launched at Our Tampines Hub with an hour-long programme featuring artistes such as Kym Ng, Fatin Amira, and Malene Waters, where they entertained both in-person and virtual audiences with humorous skits and heartwarming performances. The launch event was graced by Minister for Culture, Community and Youth & Second Minister for Law, Edwin Tong.
Mr Tony Soh, Deputy CEO, NVPC, said, “This year continues to be challenging for us all, but we are not deterred to give our best for others. Instead, we are even more committed and motivated to uplift those in need especially in this season of giving.”
“Any act of giving, be it big or small, contributes to building a culture of care for those in need. The act of giving gives life to the giver as much as it does to the receiver. Whether it is giving of time, talent or monetary donations, we hope that everyone will be inspired to give. This will go a long way towards supporting individuals and families in need and make us a more caring and inclusive society”, Ms Tan Li San, CEO, NCSS added.
Educating Through Entertainment
Tune in to SG Cares Giving Week’s brand-new infotainment programme The Giving Task Force and find out how to make giving a way of life! In partnership with Dream Academy and featuring interviews with comedy stalwarts Sebastian Tan aka Broadway Beng, Suhaimi Yusof and more, the talk show promises a fun and informative take where viewers can learn more of the exciting activities of SG Cares Giving Week. The Giving Task Force premieres on 2 December at 9:30pm on Channel 5.
Inspiring Everyday Giving As You Eat, Play, Shop
Members of the public can make giving a way of life by contributing in ways that are easy and accessible to all. SG Cares Giving Week has partnered with various F&B, retail and entertainment partners to inspire every day giving through the things we do every day – Eat, Play, Shop.
During the SG Cares Giving Week and through the month of December, participating corporates are encouraged to collaborate for good in support of the community by adopting a charity and rallying their clients and the public to do good with them.
Some examples of participating corporates and their initiatives are:
| No | Organisation | Activity Mechanics |
| 1 | Burger King | Everyday Giving (Eat) and Internal Giving As part of Burger King’s Christmas giveback promotion, customers can purchase discounted meals via the Snow Cheese menu microsite and pay it forward to any of Burger King’s adopted charities from now until Christmas in December. Burger King will match for each donated meal to partner charities such as Beyond Social Services, Canossaville Children & Community Services, ABLE SG and It’s Raining Raincoats. Staff and volunteers from Burger King will also help to deliver the donated meals to a few charity partners as part of the Christmas festivity. |
| 2 | Endowus | Everyday Giving (Shop) Through the Endowus Gives Back program, Endowus is supporting 15 charities across a wide range of causes through their Giving Machines. Physical and virtual vending machines are live across four different malls between from now to 31 Dec: KINEX, Marina Square, United Square and Velocity. Donations can be also be made directly to the charities via giving.sg (virtual machines). |
| 3 | Esplanade (NPO) | Everyday Giving (Play) Esplanade proudly presents its annual festival, Voices – A Festival of Song. Taking place from 1 – 5 Dec 2021, it is a celebration of beautiful vocal music, with free programmes for all to enjoy live at Esplanade and online. Look forward to a diverse range of forms and styles of singing, including choral, a cappella, musical theatre, classical singing, close harmony, jazz and more. Give back to the Esplanade and support the arts as you enjoy these programmes through onsite donation boxes or via our Ats for Change campaign on Giving.sg. |
| 4 | Gojek | Everyday Giving (Others) and Internal Giving Gojek has scaled up its Medical Transport Subsidy Scheme to all 14 SG Cares Volunteer Centres (VCs). Beyond the current 5 SG Cares VCs, it has doubled its existing support to 9 additional SG Cares VCs, providing them with 1,000 subsidised rides for lower-income individuals to get to their medical appointments. Gojek will give $1 per completed trip taken between 29 November to 5 December 2021 (Gojek’s #GoTheExtraMile week) back to eligible driver-partners in a show of appreciation for their efforts in keeping the nation moving safely during COVID-19. Terms & conditions apply.1 |
| 5 | KPMG Singapore | Great Singapore Give and Internal Giving KPMG in Singapore partners industry associations to raise public awareness on social and environmental causes. As part of SG Cares Giving week, they will be promoting circular economy efforts with SPD and St. Andrews Autism Centre (SAAC), where pre-loved and new items are collected and repurposed. They will also work with SPD to help persons with disabilities reintegrate into society with employment through various initiatives. KPMG in Singapore is also a sponsor of the Counting-on-you Giving Bazaar 2021, together with other industry associations to raise public awareness on social causes. Check out the online bazaar here! Over the next three years, KPMG has committed more than US$1.5 billion to focus on the Environmental, Social and Governance (ESG) change agenda to make a positive difference. With the aim of creating measurable change for different segments of society, KPMG works with over 20 community organisations in Singapore every year to champion ESG causes as well as to foster social cohesion and inclusiveness. |
| 6 | Subway x Food Bank | Everyday Giving (Eat) Launching the ‘Tap a Meal’ initiative in collaboration with The Food Bank, beneficiaries will receive a pre-paid card to redeem complimentary meals from 30 Subway restaurants island wide, starting from 1 Dec 2021. |
| 7 | susGain | Everyday Giving (Shop) For every purchase made through the susGain app this month, susGain will donate an additional $1 on top of the regular donation for each purchase to the charity of your choice. The total donation amount will be capped at $500. |
| 8 | Traveloka | Everyday Giving (Play) Traveloka is collaborating with CAforGood to allow the public to donate their Singapore Rediscover Vouchers to several beneficiaries including The Boys’ Brigade, Salvation Army Gracehaven Fostering and The New Charis Mission. Traveloka will also be preparing and distributing 1000 plant-based meals with The Social Kitchen to a local charity. |
By presenting these micro-giving activities in various forms, individuals and organisations can take action in a variety of ways to give back to society.
After December, corporates can also continue to make giving a part of everyday life for consumers by participating in the Change for Charity initiative by Community Chest, the fundraising and engagement arm of NCSS. Through this, Community Chest partners businesses to facilitate giving via their payment platforms to enable customers to give as part of their lifestyles.
Donations received by Community Chest will be matched through the Change for Charity Grant and support over 100 social service agencies and 200 programmes that empower the five causes of Community Chest: children with special needs and youth-at-risk, adults with disabilities, persons with mental health conditions and families and seniors in need of support. For more information, please visit www.comchest.gov.sg/changeforcharity.
Spreading Joy with The Great Singapore Give
From now until December 31, members of the public can also be a part of The Great Singapore Give by sharing their time, talent, treasure and voice in support of a variety of causes under three pillars – People, Nature, and Passion – through giving.sg/givingweeksg or the SG Cares app.
| People | Families, Elderly, Women & Girls, Children & Youths, Health, Disability, Community, Humanitarian |
| Nature | Animal Welfare, Environment |
| Passion | Education, Sports, Arts & Heritage |
With over 300 partners on board the campaign, the public can support a cause of their choice by donating, volunteering, as well as rallying others to do likewise. Partners include organisations such as:
| No | Organisation | Activity Mechanics |
| 1 | Be Kind SG (Ground-up) | Great Singapore Give – Passion Due to COVID-19, volunteer visits to the Moral Welfare Home and THK Home for Disabled @ Sembawang, Chai Chee and Eunos have been suspended. But you can still help spread joy to the residents by creating Christmas cards for them! Simply ensure your cards are mailed to Be Kind SG by 5 December. |
| 2 | Rainbow Centre, Singapore | Great Singapore Give – People Spaces for Community, an educational campaign, is part of Rainbow Centre’s Building for Community fundraising effort to raise $5 million for their new Admiral Hill Campus which will serve 300 students with autism. Designed with a Social Town concept, the campus will be a host venue for regular inclusive community events and opportunities to connect their students with the public. Support their campaign at https://www.giving.sg/rainbowcentre/spacesforcommunityinbuildingspacesforcommunity! |
| 3 | Singapore Association for Mental Health | Great Singapore Give – People Singapore Association for Mental Health Talking about mental wellbeing is challenging. As we continue to adjust our lives around the pandemic, it is important to check in with your loved ones over a meal. Food can be a powerful catalyst for starting conversation. For F&B business, support SAMH by pledging a portion of profits or proceeds from a special menu item. Your generosity will go a long way, especially for those who do not have a safe space or trusted ones to share their struggles with. Support mental health awareness. Follow SAMH at @samhsingapore on IG and @singaporeassociationformentalhealth on FB or check out www.samhealth.org.sg to find out more |
| 4 | SAFRA | Great Singapore Give – People The SAFRA’s Let’s Gift For A Reason initiative will bring cheer to more than 3,000 individuals, ranging from seniors, low-income families, and less privileged children through the distribution of wishes and care bags containing household necessities. |
| 5 | SG Cares Volunteers Centres | Great Singapore Give – People SG Cares Volunteer Centres (VCs) are community-based organisations appointed by the SG Cares Office, MCCY, to coordinate resources and volunteerism efforts within the towns. Volunteer together with your family and friends this season of giving! Click here to view all the volunteering opportunities that you could be a part of. They are categorised by towns so you can easily give near where you’re at! |
| 6 | Sing’theatre (NPO) | Great Singapore Give – Passion Singathon is back on 5 Dec 2021, with a bigger goal of raising $60,000 in support of Sing’theatre’s mission of Performing for a Better Society! From 10 am to 10 pm, singers from all walks of life, age, and race will take turns every 20 minutes to perform all music styles. Sing’theatre is also working on a new program, “Singing for Good” that aims at creating singing groups with underserved communities as singing has been proven to have many positive impacts on health. |
For more information on the list of activities and partners involved in SG Cares Giving Week, please visit givingweek.sg or download the SG Cares app.
