The objective of this study was to define the extent of misalignment in expectations of corporate giving between businesses and NPOs in Singapore, and to provide recommendations on how to create more sustainable and successful partnerships.
Key findings
- Corporations prefer to contribute in terms of employee volunteering, most NPOs would prefer to receive cash donations;
- There is a need for a specifically designed common platform for corporations and NPOs to engage each other with the goal of corporate giving;
- While some corporations classify the corporate giving role under an existing business function, other corporations regard CSR as a dedicated function;
- A commonly found driver of volunteering activities among corporations is employee volunteering committees, which usually comprise employees who are passionate about volunteerism, who strengthen the volunteerism and philanthropic culture within the corporation;
- Many of the expectation gaps are caused by organisations failing to identify partners who share similar expectations in giving. It is essential to have a common platform which allows organisations to express their expectations and needs relating to corporate giving.
